The Nike Air Max Classic BW '79 Schwarz Silber Herren (Black Silver Men's) isn't a model officially designated as such by Nike. The naming convention suggests a black and silver men's version of the Nike Air Max BW, likely referencing a particular colourway released sometime around 1979 (though the actual Air Max BW debuted much later). This discrepancy highlights the complexities of informal naming conventions within the sneaker world, where enthusiasts often create their own descriptors based on colour, year of release, or perceived vintage. While Nike doesn't officially use this specific name, it's a good starting point to discuss the history and enduring appeal of the Nike Air Max BW, a shoe that holds a significant place in sneaker culture.
The Genesis of a Classic: Nike Air Max BW & its Place in the Air Max Lineage
To understand the Nike Air Max Classic BW, we must first delve into the broader context of the Nike Air Max lineage. The Air Max 1, released in 1987, revolutionized the running shoe world by showcasing Nike's visible Air technology prominently in the heel. This wasn't just a technological advancement; it was a bold aesthetic statement, transforming the previously hidden technology into a design element. The Air Max 1's success paved the way for a series of iterations, each building upon the foundation laid by its predecessor.
The Nike Air Max 90, released in 1990, followed in the footsteps of the Air Max 1, refining the design and solidifying the Air Max's position as a cultural icon. Its sleek lines, vibrant colorways, and enhanced cushioning made it a popular choice among runners and sneaker enthusiasts alike. The Air Max 90's success, however, wasn't just about performance; it was about style and self-expression. It became a canvas for creative expression, with countless colourways and collaborations emerging over the years.
The Nike Air Max BW, released in 1991, represented a significant evolution within the Air Max family. While maintaining the core DNA of its predecessors, the BW (Big Window) introduced a larger visible Air unit in the heel, hence its moniker. This bolder display of Air technology wasn't just a stylistic choice; it reflected Nike's ongoing commitment to innovation and pushing the boundaries of athletic footwear. The Air Max BW's design also featured a more streamlined and aggressive silhouette compared to the Air Max 90, giving it a distinct and memorable look.
The claim that the Air Max BW was "created as part of a global organization of track and field athletes called the Nike International Series" requires further clarification. While Nike has a long history of sponsoring and collaborating with athletes worldwide, the direct link between the Nike International Series and the specific design of the Air Max BW isn't explicitly documented in readily available information. It's possible this statement reflects a broader connection to Nike's athletic sponsorship programs, which undoubtedly influenced the design and development of many of their performance shoes, including the Air Max line. However, more specific historical data would be needed to confirm this assertion definitively.
The Design and Features of the Nike Air Max BW
The Nike Air Max BW's design is characterized by its distinct features:
* Large Visible Air Unit: The most striking feature is the significantly larger visible Air unit in the heel, a departure from the Air Max 90's design. This provided enhanced cushioning and a bold aesthetic.
* Streamlined Silhouette: Compared to the Air Max 90, the BW boasts a more streamlined and aggressive silhouette, giving it a distinct look.
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